In Morocco, fashion preserves its traditional style inherited from the various great civilizations that found their way to Northwest Africa. What’s important in today’s Moroccan fashion is the fusion of modern Western style with the traditional Moroccan fashion. Moroccan design has been recognized for its style and has garnered a reputation, winning awards in international fashion shows throughout Europe. This contemporary style responds to today’s Moroccan woman’s needs: authenticity, sophistication, and fluid lines.
Women in the Western world are migrating towards this contemporary Moroccan fashion as it brings the Old World to them in a New World elegance and chic style. The Moroccan Kaftan transitioned from traditional apparel made from heavy and excessive fabric to today’s sheer, form-fitting, and bare gowns. Moroccan dress has more westernized arms that are less cumbersome and allow for more natural movement without excess fabric. These are two movements in fashion, which represent a progressive current towards Western dress.
Various ateliers in Morocco design traditional and adopt contemporary fashions to meet customers different taste and needs. There is no dress, which is replicated stylistically, though some may seem similar, each is unique. Moroccan fashion’s goal is for various lines of clothing to attract a myriad of different women with different styles and fashion needs.
The process begins by importing high quality fabrics from India, Japan, China, the Middle East, and France. Once these fabrics arrive, they are carefully and personally handled and form a kinetic relationship with designers and tailors, feeling them for motion, pliability, sensuality, and texture, then the process of design for the dress whose inspiration comes specifically from that fabric’s aura begins. Thus, it is the fabric, which inspires the design, with an attempt to bring forward this artistic energy in the choosing of colors which range from chartreuse to rich rusts, enhanced often with gold or silver threading or embroidery. Understatement becomes crucial in any presentation. Moroccan tailors often rely on tribal accessories to complete the outfit and bring to it an Old World quality while fusing with New World chic.